Why the name proimpact?

Because charitable organizations exist for impact.

And our sector is filled with professional impact creators.

🎯 Our mission

To evolve and rebrand the nonprofit sector into a more modern “proimpact sector” that is more capable of making the world a better place at scale.

🔭 Our vision

A world filled with fast-growing mission-driven organizations that build movements to create the huge positive changes we need for a better future.

Our team

We're a new organization with a small team — building in public with the goal of providing as much value as we can.

Greg Harrell-Edge

Founder + ED

Anna Wyman

Operations + Crowdboard

Chris Strub

Content Marketing Manager

From Greg, our founder

My dad was a nonprofit Executive Director, which as a kid I thought was the coolest job in the world.

But as I got older, I realized that while he found it fulfilling he was also frustrated by the sector’s lack of vision and innovation.

When he passed away during my first year out of college, working in the nonprofit world was the last thing on my mind.

But a few years later, I developed what I now consider a professional obsession: the belief that our sector can and will do things much better than we have.

I’ve dedicated my career to being part of that change.

CoachArt's "proimpact" journey

In 2016, I had the privilege of becoming an ED and leading an amazing team matching children affected by chronic illness with volunteer coaches.

We launched an app that reduced the matching time for kids and coaches from >7 hours to <7 minutes.

The strategies we implemented resulted in:

5x increase in impact

Nationwide expansion

Recognition from awards

But throughout that journey, I kept looking for resources that I could never find....

The resources we're creating

The Executive Director role requires a strategic rather than operational perspective. We're using that framework to develop opportunities I wished I had access to as an ED...

A community of growth-minded EDs

Content curated for EDs about new tools & trends

A conference just for EDs to develop scalable visions

Core beliefs

There are countless modern tactics that organizations are using to grow. But we think in addition, organizations that are growing have also adopted a new set of beliefs, adapted from old mindsets.

Focusing on impact... above anything else.

We need to define success by the difference we make — not by dollars raised or overhead ratios.

Taking a long-term view... rather than short-term.

We should invest in strategies that create lasting change, and not be "pennywise and impact-foolish."

Working to retain staff... rather than accepting high turnover.

We have to pay people well, support their growth, and build cultures that keep our teams intact.

Having a growth mindset... rather than a scarcity mindset.

We should challenge old norms, welcome new ideas, and constantly ask, “Can we make this more scalable?"

Fundraising via inspiration... rather than guilt.

We must build movements through hope, not shame — and invite people to be part of bold, joyful change.

Being authentic and transparent... rather than highly produced.

We should share real stories and transparent updates — not fancy, curated communications.

Using an agile metholodgy... rather than waterfall.

We launch, learn, and iterate quickly — and let go of long planning processes that often just sit on a shelf.

Subscribe — and help shape this

Every Proimpact Innovation Report includes a feedback survey because we genuinely want to know what's resonating, what's missing, and how we can better serve the nonprofit leaders who are already changing the world.

The Proimpact Project is a 501(c)(3) nonprofit organization (EIN: 33-3625379) registered in the United States and in good standing with the IRS.

Our mission: to evolve and rebrand the nonprofit sector into a more modern “proimpact sector” that is more capable of making the world a better place at scale.

Funds raised via grants, donations, or programs like the Google Ad Grants will be used to create free and distribute free programs and resources for nonprofit leaders, in keeping with for our charitable purpose, as defined by Article III of our bylaws: to promote the efficiency and effectiveness of nonprofit organizations in the United States by providing informative resources and support to nonprofit leaders.